Socta Creatives
Corporate Identity & Branding
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Branding

Corporate Identity & Branding

Project Info

Client

Apex Financial

Services

Rebranding, Logo Design, Brand Guidelines

Date

2024

The Challenge

Apex Financial had a dated image that didn't reflect their modern, tech-forward approach to wealth management. They risked losing younger investors to fintech startups.

The Solution

We developed a completely new visual identity: a sleek, minimal logo, a vibrant color palette, and a modern typography system. We established comprehensive brand guidelines to ensure consistency across all touchpoints.

The Result

The rebrand was met with enthusiasm from both clients and employees. Website traffic increased by 50% post-launch, and user acquisition in the under-35 demographic grew by 70%.

Modernizing a Legacy

Apex Financial has been a trusted name for 30 years, but their look was stuck in the 90s. To compete with emerging fintechs, they needed a facelift.

Visual Evolution

We moved away from the traditional "banker blue" and serif fonts to a modern aesthetic.

  • Logo: A geometric abstract symbol representing growth and security.
  • Typography: Clean sans-serifs for readability on mobile devices.
  • Color: Deep navy paired with electric teal for a digital-first feel.

Brand Guidelines

Consistency is King

A brand is only as strong as its consistency. We delivered a 50-page brand book detailed usage rules for logo placement, color codes, and tone of voice. This ensured that every email, app screen, and billboard spoke the same language.